Earlier this summer it was rumored that Facebook would launch its own job board and the speculation started a conversation about social media’s role in job search. For years there has been debate about social media in the work place, with some saying it’s unprofessional. But it’s hard to deny social media’s impact on the modern job search.

Using Facebook, Twitter and LinkedIn in your job search can be an easy way to network with your connections and fashion an image online. Here are three tips to help you use your social media both professionally and effectively.

  1. Choose your connections wisely. As more and more companies become social media savvy, using your social media to connect with them can be a valuable asset in your job search. Not only is this an easy way to research the organization, but many companies now are posting job opportunities right on their Facebook, Twitter and LinkedIn pages. Be wary of overconnecting, however. Connecting with too many irrelevant companies and people can overload your newsfeed and cause you to miss important information.
  2. Don’t forget about your friends. Far too often in a job search, job seekers forget to reach out to their connections. Don’t be afraid to let your friends know you are looking for a new job. Whether it is through posting a Facebook status, sending a tweet or shooting a message to a few friends, let people know what you are looking for and how they can help. If you are reaching out on Facebook or Twitter, be sure to give them a link to your LinkedIn account so they have all the necessary information.
  3. Keep it professional. Remember, if you are closely following a certain company, it is likely that they are following you as well. While it is obvious that you should keep your social media fairly free of offensive or polarizing language, many forget that you can use the sites to position yourself as an industry thought leader.  Read an interesting article about your industry? Be sure to tweet about it. Use Twitter industry chats or LinkedIn industry groups to connect with other professionals and carry on conversations. Not only will this keep you up to date with your industry but it will also give you a larger presence.

While these tips may be a step in the right direction, with a topic as big as social media there is always more to learn. RiseSmart, the leader in next-generation outplacement services, includes elements in our Transition Concierge offering designed to help job-seekers learn how to harness their social media accounts in their job search.

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